Everything You Need to Know About AdTech

AdTech is an essential part of any digital marketing campaign. Advertise uses this technology to buy, measure and manage digital advertising. If you are new to AdTech, read on to learn everything you need to know about AdTech-AdTech basis, tools, services, and the benefits of using AdTech for your advertising strategy. 

What exactly is AdTech?

AdTech-Advertising technology is a term used to describe advertisers' software and tools to reach their target audience and measure or deliver the advertising campaigns digitally. With the buying and selling of digital ads becoming complex, AdTech streamlines the whole process.  AdTech tools enable advertisers to easily select audiences and buy impressions across different websites. For instance-demand-side platforms. AdTech lets advertisers manage integrated digital campaigns effectively and efficiently.



AdTech Basics

 AdTech involves a variety of technologies and tools. For instance- supply-side platforms, demand-side platforms, ad networks, agency trading desks, and ad servers help advertisers showcase advertisements to their target audiences. Here are some of the technologies involved in AdTech:

 ●   Programmatic Advertising- It is a type of AdTech tool used to buy and sell digital ads. This advertising tool uses an automated process for purchasing digital ad inventory from mobile, social media, web, and apps. It offers many benefits to advertisers, such as more focused research, real-time measurement, transparency, and optimization.

●    Demand-Side Platform- It is a type of ad tech tool used to buy mobile ads, displays, and videos. It is a marketplace where advertisers buy publisher inventory through supply-side platforms, ad exchanges, and direct integrations. It is a cost-effective solution for advertisers to buy digital advertising inventory.

●    Supply-Side platform- It is an AdTech tool used by publishers to sell digital ad inventory such as mobile ads, videos, and displays. It lets publishers sell their impressions to a greater pool of buyers.

 Benefits of AdTech

AdTech improves and simply are the digital ad campaigns. And technology is evolving with time. AdTech offers many benefits to advertisers to reach their target audience better. To know more, read Evan Rutchik's approach towards advertising technology.

 ●    Better Utilized ad Speed

 AdTech helps agencies and advertisers to deliver the right content to the right audience at the right time. It ensures advertisements reach the audience interested in the advertiser's products or services. With the help of AdTech, many brands can attract more audiences through the right advertisement tools.

 ●    Better Strategy for campaigns

 AdTech tools let advertisers plan and measure their digital ad campaigns more effectively. Ad Tech tools such as ad servers give access to advertisers to know where their ads are and their performance. Such tools increase productivity and save time in the planning and ad buying process.

 ●   Share Ads in Unique Ways

 AdTech tools allow advertisers to share their digital campaigns in different and creative ways to their audiences who are in their marketing funnel. It helps advertisers to refine how to reach their audience and engage them. AdTech is a vast technology allowing advertisers to reach their audience effectively, run optimized digital ad campaigns, and increase measurability.

 

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