Evanrutchik

Advertising technology has seen enormous recognition in recent years. Given the changes in the industry that occurred amid the pandemic, advertisers are imagining what the future holds for them. Among all the developments, below are the most important ones that will shape the AdTech industry in 2022 and beyond.  The Rise Of Augmented Reality (AR) Augmented Reality is not a new thing. But, the use of this technology has increased manifold during the pandemic. For example, eCommerce is used to allow customers to buy products when they are in the decision stage. However, with augmented reality, customers can explore the complete buying journey, from discovery to purchase.  The use of AR is expected to grow in the coming years. Reason? Nowadays, almost every store allows shoppers to try products before they buy them. Be it clothing, accessory, makeup, or furniture; people can try on anything. This growing trend is going to stay in the post-pandemic era too. Geotargeting To Target The Right