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How Technology Plays an Important Role in Advertising?

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Technology has immensely changed the advertising industry. There are various platforms to advertise nowadays, and the consumers get to see so many advertisements the whole day. So, to increase productivity in the business, it would help if you do something special to grab customers' attention. According to  Evan Rutchik , advertising technology can be the best source of business revenue. So, let's find out how technology is impacting online advertising Automated Platforms act as an advertisement tracker Automation has become an integral part of all aspects of the internet, including advertising. It consists of a lot of data and information about the consumers, so advertisers can't browse all the data immediately.  Automation is helpful in such cases as it helps in analyzing the information and then putting it to use. Automated advertising is of great use as it helps in saving time and money. The automated platforms help in finding out the ads which are doing better.  With