Programmatic Advertising Explained by Evan Rutchik
Programmatic advertising sounds futuristic, so you are keen on it and willing to adapt. But where to start might be at the top of your list of questions! Though you may believe you know this term, trust you don’t! So, this guide by Evan Rutchik (CEO of Local Factor ) will help you get familiar with the most revolutionary tool across advertising technology , aka Adtech. Before you delve deep into this introductory guide, let’s have an overview of the programmatic advertising industry. In 2021, programmatic display ad spending in the United States stood at $167 billion, while on the global level, it was $418 billion. Now, you know it's worth it; let’s get started! What is Programmatic Advertising? The automated buying and selling of online advertising space are called programmatic advertising. However, it’s more than that; let’s understand it completely. Ad exchanges run the digital advertising space market with computerized auctions bringing both parties (advertisers &