Top Ad Tech Trends To Watch Out In 2022

Advertising technology has seen enormous recognition in recent years. Given the changes in the industry that occurred amid the pandemic, advertisers are imagining what the future holds for them. Among all the developments, below are the most important ones that will shape the AdTech industry in 2022 and beyond. 

The Rise Of Augmented Reality (AR)

Augmented Reality is not a new thing. But, the use of this technology has increased manifold during the pandemic. For example, eCommerce is used to allow customers to buy products when they are in the decision stage. However, with augmented reality, customers can explore the complete buying journey, from discovery to purchase. 

The use of AR is expected to grow in the coming years. Reason? Nowadays, almost every store allows shoppers to try products before they buy them. Be it clothing, accessory, makeup, or furniture; people can try on anything. This growing trend is going to stay in the post-pandemic era too.


Geotargeting To Target The Right Customers

Advertising is not just about targeting; it is also about Ad placements and context within the content. It is about targeting the right customer at the right time, in the right place! Marketing platforms are providing surprising ways to reach out to potential customers, connect and engage with them, and convert them into new customers. 

Geolocations let brands know what their customers are doing, and at what time. With geolocation, data, and 5G, advertisers can optimize their Out-of-Home targeting (OOH) efforts. Moreover, they can change Ad placements and improve their strategies based on their customer behavior.

You can seek guidance from professionals, like Evan Rutchik and embrace this trend instead of being worried about how will it impact your advertising strategies. This way, you will be able to stay updated on the evolving technology and make the best use of it.

Connected TV Is The Emerging Trend

CTV or Connected TV is another evolving area that is projected to rise in the coming years, doubling advertising spending by 2024. There are two main reasons behind this shift. One, advertisers want to invest in media where people spend most of their time (for example, online streaming platforms). Second, the reach of linear or traditional TV systems translates to more spending and media waste. But digital targeting that CTV offers, can help advertisers get rid of this shortcoming.

These are some of the top trends that will shape the AdTech industry in the coming years. But the reality is, what works today might not work tomorrow. Thus, the best approach is to keep testing and learning; experiment one thing at a time, monitor, and adjust your strategies.

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