How has advertising changed as a result of technological advances?

The advancement of technology altered and at minimum had a significant impact on everything it touched or came into contact with. Technology has played a huge part in our professional lives, from the introduction of e-mail to the explosion of the Internet, as well as the channels that have emerged and are changing daily. This is a job that ought to be recognized and praised.

Yesterday I was reading Evan Rutchik's blogs and I found out that technology has advanced a lot and it is really impacting the marketing industry. Some of the most significant ways that technology has transformed and influenced the advertising industry are -

1) Successfulness of content video and video

If this was about TV 10-20 years ago, the web and the emergence of platforms is becoming increasingly prevalent, and the importance of its content has grown along with it. People who are accustomed to seeing videos may find static graphics uninteresting in comparison. People are becoming increasingly aware of what to anticipate and request from the advertisements they get. As a result, people are no longer waiting; instead, they are reacting, generating their media while connecting with the current one in novel ways.

 

2) Blogging via video

Video bloggers are seizing hold of social networks and their seemingly limitless prospects. The rapid release of new, elevated smartphones aids content and video makers in becoming even better, faster, and smarter communicators. Advertisement campaigns are increasingly integrating children and making them a part of the entire 360 interaction, even making them stars in some of their efforts aimed at a younger market. As a result, rather than being a one-dimensional method of information, the most recent campaigns demonstrate a variety of new clever and inventive techniques.

 

3) Some people's triumph comes at the cost of others

With the growth of technology and mobile, traditional media such as print and radio are seeing their customers and attract dwindles, forcing them to think outside the box and come up with new strategies to stay afloat. Even tv is no longer king in some regions of the world, where digital investments are gaining ground.

 

4) Personalization of messages and brand quality tools

Today, each customer wants and expects to be moved by an ad campaign, to feel as if the messages are tailored to him or her as if they are specifically addressing his or her problem or want. Something that is getting ever more possible as a result of new technology and digital progress. Firms used to put ads alongside mediums that drew together all the consumers they were pursuing in the traditional advertising strategy. They would target Wall Street Journal business executives. However, because advertisers now have more tools and information to target exactly the people they would like to reach, they no longer depend on journalists as proxies for consumers.

 

5) The new king of advertising is programmatic

Programmatic buying is a new way of targeting customers with online ads or digital out-of-home (DOOH). Publishers, advertisers, and middlemen can now place electronic bids for digital ads and target them to specific people as quickly as they wish. The "owner/brand" can customize a particular message and creativity to the correct guy, at the right time, in the appropriate place, using audience information from the brand. This methodology should result in far more accuracy and customization of message and media, leading in more effectively targeted campaigns and less of the "spray and pray" digital advertising methodology - that is less targeted and relies on sheer volume.

 

To sum up, modern technology enables advertisers to make more successful and impressive advertisements for television, print, radio, and the Internet. Advertisers can build visual content that appeals more directly to specific customers using a variety of sophisticated techniques at their disposal.