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Programmatic Advertising Explained by Evan Rutchik

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  Programmatic advertising sounds futuristic, so you are keen on it and willing to adapt. But where to start might be at the top of your list of questions! Though you may believe you know this term, trust you don’t! So, this guide by Evan Rutchik (CEO of Local Factor ) will help you get familiar with the most revolutionary tool across advertising technology , aka Adtech. Before you delve deep into this introductory guide, let’s have an overview of the programmatic advertising industry. In 2021, programmatic display ad spending in the United States stood at $167 billion, while on the global level, it was $418 billion. Now, you know it's worth it; let’s get started! What is Programmatic Advertising? The automated buying and selling of online advertising space are called programmatic advertising. However, it’s more than that; let’s understand it completely. Ad exchanges run the digital advertising space market with computerized auctions bringing both parties (advertisers &
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7 Advertising Technology Trends to Look Out For

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  Adtech or advertising technology includes various tools and software companies and brands use to set up, strategize, manage, and run their digital marketing and advertising campaigns. In the past few years, adtech has risen a lot, especially after the establishment of the Interactive Advertising Bureau in 1995.  Evan Rutchik  is one of the big names who used diversity, disruptiveness, and innovation to build brands and businesses through the power of advertising technology. In today’s digital age, brands all over the world are increasingly using advertising technology to capture the attention of their target audiences and elevate brand image and presence.  In this blog, we will know about the top advertising technology trends to look out for currently. 7 Advertising Technology Trends to Look Out For Thanks to modern technology and innovative solutions, the adtech industry is rising at a very fast pace. Publishers and advertisers are always on the watch out for the latest t
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